Our Clients

We work with large international and smaller local brands in both the B2C and B2B arenas, including:

Communications Planning & Market Research	Pan-European Naming Architecture	Brand Essence & Project Management
Communications Planning	Brand Essence within the AB-Inbev portfolio	Naming
Pan-European Naming Architecture & Name generation	International Brand Essence	Brand Essence within the AB-Inbev portfolio
Brand Essence & Action Planning	Brand Essence & Action Planning	Future Trends & Idea Generation
Brand Essence & Communications Planning	Brand Architecture & Communications Planning	Consumer Insight & Concept Generation
Business Analysis & Strategic Recommendations	Pan-European Naming Architecture	New Product Development & Market Research

Having worked on the naming architectures of both Electrolux and AEG brands, LBI were perfectly placed to run the same project with Zanussi. The project involved developing a strategy for how we would name all of our products in the future, bearing in mind our brand values, our target consumer and the large number of features we have across the various white goods categories.

The process was efficient and organised and included a very professional workshop in which we were able to collaborate and contribute ideas. It was a pleasure to work with LBI and the results they have generated will greatly benefit the brand going forward.

Electrolux Home Products Corporation - Dorothée Grou, European Zanussi / Smart Brand Manager

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